Are you looking to make customer loyalty happen?
Hostec-Europe 2010, the annual technology show for hospitality, foodservice and leisure, took place this March at London’s ExCel. NFS held a seminar there entitled The Compelling Case For Customer Loyalty, and Practical Ways To Make It Happen. It was presented by Luis De Souza, NFS Hospitality CEO, alongside Stuart Graffham, Operations Manager for Dover Street Wine Bar, an NFS client.
Since implementing NFS loyalty solutions, Dover Street has seen increased revenues, higher customer retention and significant repeat business. Luis and Stuart discussed the key business drivers in loyalty today, including the importance of customer retention and the pitfalls in not addressing such issues as lifetime value.
Highlights of this well received presentation included:
* WHAT is consumer behaviour conditioned by?
* WHAT is the total value of a loyal customer?
* HOW can loyalty increase revenue and improve retention?
* HOW can a successful loyalty programme utilise a range of methods to incentivise customers?
* CASE STUDY – Dover Street Wine Bar: how loyalty was implemented, the costs and benefits involved, and the future of loyalty at Dover Street
* WHAT is the future of Loyalty in the hospitality industry?
If you are looking for ways to improve your customer retention as well as increase lifetime value, then take a look at our PowerPoint presentation, available to download free by clicking HERE.
