Archive for the ‘Club Management Software’ Category

“Inside the Ropes” at The Masters with Eddie Bullock – PGA Captain

Friday, April 27th, 2012
Eddie Bullock

Eddie Bullock - PGA Captain

With The Masters fresh in our minds, we at NFS Technology Group thought it would be a good idea to interview the current PGA Captain, Eddie Bullock, about this year’s Masters. Eddie was in Augusta as part of his duties as PGA Captain and NFS have produced this exclusive “Inside the Ropes” video, giving an insight into The Masters and Augusta from behind the scenes.

PGA Member Steve Salter and Head of Golf & Leisure for NFS Technology Group interviews Eddie in a prestigious private members club in London. Steve comments “If you have 15 minutes to kill, watch the video and immerse yourself into this year’s Masters. Eddie tells me intimate details about his involvement with the event as well as his thoughts on the players and this year’s action. This is the first in a series of videos interviewing PGA Captain Eddie Bullock, about each of this year’s majors”. Watch the video – Click Here

NFS Technology Group provide integrated golf club management systems to some of the leading golf venues throughout the UK and Europe. Our aim is to assist clubs in their endeavours to progress and become more successful through better technology management; giving clubs the tools to drive business forward and deliver great customer services for members and customers.

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NFS Holds Debut Private Member Meeting at The Naval Club

Friday, April 8th, 2011

Providers of club management software to private member clubs across the UK, on 4th April NFS Hospitality held its first Private Member Club Meeting at The Naval Club, in London’s Mayfair.

Club operators – including Army and Navy Club, Caledonian Club, East India Club, Home House Club and Fly Fishers Club – gathered for an afternoon of discussion, networking and great food & drink.

The topical speakers for this debut event included Andrew Ball of HaysMacintyre, Gary Panter of Phyllis Court Club and Luis Desouza, CEO of NFS Hospitality.

Rosanna Long, PA to Luis Desouza, also attended the meeting and says Gary Panter’s and Andrew Ball’s presentations went very well. “Andrew spoke about recent financial changes for the business, and Gary talked about his experience with NFS implementing our system.”

Steve Salter, Head of Golf & Leisure for NFS Hospitality and PGA Member, gave a presentation about membership retention and how technology can help private member clubs achieve this. He showed how NFS’ club management software specifically handles this key and current topic, which resulted in some lively discussion about ways in which private member clubs address their current membership retention issues.

Steve also held a discussion on how technology can assist clubs with delivering high-end customer service, with the majority of clubs agreeing that good staff is the number one priority here. However most also agreed that technology can help brand-new staff to better understand members – and quicker – and that it can definitely speed up service for long-term staff.

“In general the mood was good,” continues Rosanna, “and most people agreed that private member clubs need to move forward with the times and modernise.”

NFS plans to host a series of similar Private Member Club seminars over the next twelve months, including different speakers and different topics, but still with the aim of providing a friendly forum for private member clubs and their technology providers to discuss the latest issues concerning this niche sector of the leisure industry.

 

 

 

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Is CRM Working for your Club?

Thursday, April 29th, 2010

There is certainly a business case that the golf and club market could start benefiting from easier marketing processes to win business. Our new CRM module, which includes Outlook Sync for email, customisable security levels for all employees, instant call logging capability, audit trail for all communication and a reporting suite for campaign statistics is the ideal solution for clubs which are looking to improve their marketing processes.

Recording customer communication may be tedious, but it is also vital for a company that wants to retain customers or members, because it is with this information that staff are able to cross-sell and up-sell products and services, and secure that essential repeat business.

There are many ways in which CRM can take care of the time-consuming but essential tasks that club managers face on a day-to-day basis. With full integration across the club, driving marketing campaigns and sending task reminders, users of the new module can let NFS software take the strain off everyday club business and communication.

The new age is here for clubs, so don’t get left behind when it comes to revenue-generating solutions which offer a measurable return on investment and in the long-term increase the lifetime value of members to your club.

NFS provides integrated solutions for Golf, Leisure and Private Members’ Clubs and has a growing client base of successful Clubs across the UK, including The London Golf Club, Naval Club, Phyllis Court and London Clubs.

For more information about CRM, or any other of our club management solutions, please contact Steve Salter on steve@nfs-hospitality.com, or visit www.nfs-hospitality.com.

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