Is CRM Working for your Club?
There is certainly a business case that the golf and club market could start benefiting from easier marketing processes to win business. Our new CRM module, which includes Outlook Sync for email, customisable security levels for all employees, instant call logging capability, audit trail for all communication and a reporting suite for campaign statistics is the ideal solution for clubs which are looking to improve their marketing processes.
Recording customer communication may be tedious, but it is also vital for a company that wants to retain customers or members, because it is with this information that staff are able to cross-sell and up-sell products and services, and secure that essential repeat business.
There are many ways in which CRM can take care of the time-consuming but essential tasks that club managers face on a day-to-day basis. With full integration across the club, driving marketing campaigns and sending task reminders, users of the new module can let NFS software take the strain off everyday club business and communication.
The new age is here for clubs, so don’t get left behind when it comes to revenue-generating solutions which offer a measurable return on investment and in the long-term increase the lifetime value of members to your club.
NFS provides integrated solutions for Golf, Leisure and Private Members’ Clubs and has a growing client base of successful Clubs across the UK, including The London Golf Club, Naval Club, Phyllis Court and London Clubs.
For more information about CRM, or any other of our club management solutions, please contact Steve Salter on steve@nfs-hospitality.com, or visit www.nfs-hospitality.com.
