Can you get a taste for the Marmite of the hotel industry?

TripAdvisor; it’s the Marmite of the hotel and restaurant industry – we either love it or hate it. But the online review and booking site has just announced that it generated £2bn of visitor spending across the UK in 2014. It also claims it created 22m tourism trips that year around the globe. Love it or hate it? That doesn’t matter – because TripAdvisor’s level of traffic shows that guests clearly do.

How Smart Hotels Benefit

Online booking is a phenomenal trend in customer service, and hotels and restaurants – if they are smart – are reaping the benefits. So what are the secrets of maximising online booking? One of our customers, the Clew Bay Hotel in Ireland knows all about that. As our latest case study shows, using roomMaster hotel property management software has revolutionised the way this historic hotel is running its operations.

Freeing up Reception Staff

No-one can afford to waste staff resources, and the hotel was previously spending a lot of time manually inputting all rates and availability into all the third party sites every week. Sometimes they had to do that three times a week in peak season.

Now roomMaster hotel property management software deals with everything for them – including real-time internet bookings. They’re delighted. Their reception staff can now spend their valuable time greeting guests personally and making their experience special instead of tapping away on their computers.

Personalised Guest Experience

The Clew Bay Hotel prides itself on an individual, personalised experience, and roomMaster is helping them provide exactly that. Globally, revenue in the hotel industry is predicted to reach $550 billion dollars this year.

The individual hotels and groups that grab that money will be the ones that – like Clew Bay Hotel – know easy online booking and a friendly, personalised service are as crucial to today’s travellers as well-appointed rooms. TripAdvisor? Keep on loathing it if you want to. But don’t let that get in the way of maximising your online bookings.

* Find Out How roomMaster Hotel Property Management Software Can Make a Huge Difference to Your Occupancy Rates.

Luis De Souza
Luis De Souza Chief Executive Officer Posted on: April 18, 2016
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