How savvy operators can capitalise on the trend for casual dining

We’ve loved to eat out for many years, but right now, the dining industry is experiencing a revolution in what customers want.

In May 2015, for the first time in our entire existence, we spent more in restaurants than grocery stores, according to US analyst Aaron D Allen. But a whole new generation of diners is choosing a new way to eat out – and ‘fast casual dining’ is making a huge difference to the hospitality industry. It can be defined as a sector where customers are likely to spend between £10 and £20, and want to spend no more than 45 minutes in the restaurant. It’s highly appealing to time-starved business people, families dealing with lively children and millennials, the young people born in the Eighties and impatient for new experiences.

So How Can Savvy Operators in the Sector Capitalise on This Growing Trend?

Casual diners don’t like to be kept waiting; so to give them the best of guest journeys, companies need a full real-time view of what’s going on in their operations. Many are using effective hospitality software solutions using hand-held and online technology to provide a seamless customer experience – everything from being able to greet loyal guests personally to seating them as quickly as possible and billing them effortlessly.

In addition, top organisations have put the paper reservation book away forever. Today’s guest management software offers an easy alternative for managing table reservations that can maximise table turns, reduce waiting times and improve seat use – as well as providing the easy online access that casual diners demand.

The Complete Solution

Hand-held EPOS technology is making tableside ordering quick and payment easy – and transmitting orders instantly to the kitchen so food can be prepared without delay. Finally, as casual dining is a mid-priced option, control of costs is utterly crucial, and hospitality software with reporting abilities is providing top operators with data that makes procurement decisions easy and cuts waste.

The Changed Landscape

The trend for casual dining presents phenomenal opportunities to the worldwide industry – but like any aspect of hospitality, it’s crucial for the successful operator to maintain a great customer experience while minimising costs.

But modern hospitality software has already stepped up to the challenge – and it’s providing invaluable tools that can give the competitive edge in an increasingly demanding market

Chris Cartmell
Chris Cartmell Software and Technology Expert Posted on: January 29, 2016

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