The dining experience at Ed’s Easy Diner is firmly embedded in the 1950s, but it’s 21st Century integrated software from NFS Technology that drives the business.
The UK’s first Ed’s Easy Diner opened its doors in London’s Soho more than 25 years ago, bringing the culture of 1950s America to London. Today, with 27 branches throughout the UK, it’s Aloha restaurant point of sale software that helps maintain a reputation for speedy service of traditional American food and keeps the customers coming back for more.
“Our decision to use the Aloha EPOS system has become one of the best we have made in supporting the management of our fast-growing business,” says Chief Executive Andrew Guy. “The support that we get from NFS has, in my experience, been second to none in this all-important area.”
EPOSOn a daily basis, staff at the Ed’s Easy Diner use Aloha for all basic EPOS functions, including clocking in and out, while EPOS data is controlled by exporting it into Fourth’s cloud-based cost control systems.
The solution provides cutting edge technology from intuitive touch screens, with seamless integration between stock control, labour management, loyalty and gift cards, head office management, table reservations, guest management, tableside ordering and mobile payment systems.
Waiters at Ed’s use hand-held devices integrated with Aloha to take orders from customers and relay them wirelessly to the kitchen for a faster and more efficient service that allows servers more time to concentrate on their guests rather than at a point of sale terminal.
The loyalty card scheme provides advantages and special offers via text messages to customer club members. As part of the Aloha-controlled process, customers collect 10p credit for every £1 spent at participating diners.
“NFS are well established hospitality solutions providers offering best-of-breed solutions used by restaurant operators, quick service restaurants and other hospitality businesses from hotels to catering companies,” explains NFS Chief Executive Luis De Souza. “We are thrilled that such an iconic group as Ed’s have chosen Aloha for their point of sale requirements.