NFS are privileged to announce a partnership with Trump Golf Scotland and the Trump International Golf Links in Aberdeen.
The 7,400 yard, par 72 championship golf course is designed by renowned golf course architect, Dr. Martin Hawtree, and follows a classical pattern of two out-and-back loops of nine holes. All 18 holes thread their way engagingly through The Great Dunes of Scotland; rising to find panoramic views of the North Sea and a dramatic coastline, and plunging into secluded valleys rich with native vegetation.
Each hole has six separate tees catering for all levels of golfer. The bunkers are placed to challenge the stronger player and not unduly punish the weaker golfer. All bunkers are turf-riveted in traditional style to combat wind, erosion and sand-blow.
The club’s recent decision to change their management software was a difficult one, but NFS’s experience in the hotel, golf club and hospitality arena allowed Trump to choose NFS with confidence. As a systems integrator, NFS can provide resorts with a best of breed solution across key areas of a resort operation. NFS implemented the IBS golf club management suite, used by golf courses like St Andrews, London Club and Ballybunion, as well as NFS’ hotel PMS (Property Management System) called roomMaster, used by 6000 hotels around the world.
One of the key drivers for the Trump resort was to streamline its golf booking process, making the customer experience simple but elegant, integrating credit card payments and allowing customers to book quickly. The IBS suite handles online tee times in this way, integrating with the pro shop tee sheet and allowing the Club complete control over the booking process and the rules they wish customers to follow. This, combined with the ability to track customer activities through detailed reporting allows the Trump team to make key golf management decisions related to golf operations, while providing a slick online presence.
Another key driver was to help the Trump hotel operations sell rooms online and through channels like Expedia, Booking.com, Lastminute.com etc. The roomMaster system has a GDS interface, allowing Trump hotel availability to be viewed online and in real time, providing the tools to increase occupancy levels. Coupling this with roomMaster yield management , it gives Trump the power to maximize hotel revenue through online booking and optimum rate management.
Luis De Souza, CEO, NFS comments, “To work with an organization like Trump has been an exciting privilege, the team is extremely professional and energetic. The fact that NFS can meet their requirements across this multi-faceted business is testament to our portfolio of products NFS has for the golf and leisure arena.“