Is there a hidden formula for sustained growth in hospitality? Successful leaders know it – and our big-brand NFS Hospitality clients have been letting us into their secrets. We work hand in hand with industry leaders including Dishoom, Marugame Udon, and Cosmo Restaurants, all forging forward in today’s tough climate.
In this guide, we explore exactly what makes these operators so successful – and show how the right technology toolkit can put your business on the same path to growth.
Dishoom is a striking example of sustained success in the UK dining scene. Since launching its first Irani-style café in 2010, the brand has expanded to 12 restaurants and four Permit Room bars across the UK.
Their recipe for success is a blend of: Compelling storytelling: A brand narrative that resonates deeply with diners The Queue Culture effect: Building anticipation by making queues part of the unique experience Strategic site selection: Expanding carefully into prime, well-chosen locations.
Dishoom always keeps focus on its core strengths, resisting the pull of delivery-only models or franchising to maintain a self-sustaining growth strategy. Now, with backing from LVMH-backed investment firm L Catterton, Dishoom is preparing for international expansion into New York City in 2026.
Dishoom is a striking example of sustained success in the UK dining scene. Since launching its first Irani-style café in 2010, the brand has expanded to 12 restaurants and four Permit Room bars across the UK.
As a long-time NFS client, Dishoom’s operations are supported by a comprehensive technology stack centred on the robust and innovative Aloha EPOS system. This provides: Integrated payments and QR code solutions Tools for loyalty and reputation management Actionable operational insights that improve efficiency and guest experience.
Recently, Dishoom implemented a new reputation management solution through NFS to amplify its online presence. The results are clear: their Covent Garden branch alone has more than 27,000 Google Reviews, and the new app can generate up to five times as many reviews for the brand – Read Case Study
Another giant in the industry is Marugame Udon, an NFS client whose Digitally-driven strategy has fuelled massive growth across the UK and Europe.
In addition to a best-of-breed restaurant EPOS solution, NFS provides the brand’s loyalty system, which unifies all customer information into an enormously valuable single platform.
Every touchpoint, from tills and wi-fi to email marketing, is connected, giving Marugame Udon a 360-degree view of its guests. This ‘single point of truth’ wipes out the need to enter data into multiple systems – great for operational efficiency and consistency.
This investment in technology has been crucial to the company’s expansion strategy. Marugame Udon UK recently entered a major master franchise agreement with Karali Group, a move designed to accelerate its growth across the UK and Ireland.
This marks a significant transition from a corporate-owned model to a fully franchised approach, underpinned by a scalable technology foundation –
Read Case Study
With an estate of Large buffet restaurants offering multi-national cuisine. Cosmo is engineered for speed and scale. It has ambitious expansion plans – in addition to 21 Cosmo sites, it’s rapidly rolling out its new Smokin’ Hot Buffet & Grill concept.
With Restaurants boasting robot waiters, technology and innovation is at the core of this brand’s offering.
Fulfilling high demand and a requirement for fast table turns, Cosmo’s EPOS solution – Aloha from NFS – Delivers efficiency while enabling strong management of this evolving estate.
Aloha EPOS provides Cosmo with:
This winning combination of Expertise, project management and technology enables Cosmo to turn over tables every 90 minutes, and provides solid foundations for further growth, efficiency and increased revenue.
A modern EPOS is more than a till – it’s the beating heart of your operation. When choosing your system, demand that it delivers on these 6 key requirements:
Scales easily – as you add can easily add tables, sites, or delivery channels
Captures customer data – to fuel loyalty and personalised marketing
Streamlines operations – to reduce errors and speed up service
Tracks inventory in real time – to cut waste and control costs
Provides clear reporting – for smarter, data-driven decisions
Enhances guest experience – with modern ordering and payment options
The success of Dishoom, Marugame Udon, and Cosmo Restaurants offers a masterclass in modern restaurant growth. Key lessons include:
Defining your growth strategy – Cautious, self-sustained growth can be just as powerful as a rapid, franchise-led model. The key is choosing the most appropriate path for your brand.
Embracing technology – From QR code ordering to integrated loyalty and reputation management, the best systems drive efficiency and guest satisfaction.
Demanding authenticity – Staying true to your brand’s core ethos while you scale is what ensures lasting success and customer loyalty.
Don’t let anything hold you back in your ambitions for your restaurant. The winning formula combines a Clear vision, a commitment to authenticity, and the right technology toolkit – and as our big-grand clients show so conclusively, getting it right adds up success. Even in the most challenging trading conditions.
If you’re looking to follow in the footsteps of these leading operators, NFS Hospitality is here to help. Our consultative approach ensures you have the technology and Expertise needed to deliver outstanding service and achieve sustainable growth.
Contact us today to start building your growth story
