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Loyalty programmes make sense in so many ways for your restaurant – but because your business is highly individual, when

When you use loyalty data to create targeted promotions, it gives your restaurant the power to drive guest visits at

A key aspect of designing and managing your loyalty programme is setting its reward values – determining how much to

Creating a good marketing strategy is essential for making your restaurant stand out from the rest – and when you

As the Great Workplace Reset beds in, leaders and managers are realizing that traditional ‘hard power’ approaches of reward and

You love your best customers, and you hope they love you back. But what are the signs that the most

Now hybrid working has become a norm – even something employees expect – it’s worth remembering how it used to

Customer segmentation has been with us for a while – but this crucial marketing tool for hospitality businesses has been