Over the years, the hospitality industry has seen an increase in technological innovations that make day-to-day operations much easier and more efficient. QR code ordering has become the ‘new normal’ for many restaurants, and it’s reshaping customer interactions and operational efficiency. What started as a trend driven by the need for contactless dining in 2020 has now become a standard feature, and one that customers often take advantage of.
As customer needs and expectations evolve, more and more restaurants are embracing the convenience of self-ordering via QR codes and providing customers with the ability to place orders directly from their smartphones without having to speak to a member of staff. In this post, we have explored how QR ordering systems are changing the way restaurants operate and why they have become the new normal across the industry.
QR code ordering is revolutionising the dining experience. By simply scanning a QR code on their table, customers can access digital menus, place their orders and even pay their bill, all directly from their mobile device. This way of ordering prevents the need for traditional paper menus or front-of-house staff taking orders, speeding up the entire process and providing a more enjoyable experience for some diners.
In recent years, QR codes have become increasingly popular due to their convenience and ease of use. They are used across a range of industries in various settings, and as long as customers have a smartphone, they can make the most of self-ordering. With the growing demand for contactless and quick-service options, QR code ordering has quickly become a game-changer for restaurant businesses.
One of the main reasons why QR code ordering has become so popular is that it provides customers with more control over their dining experience. They can browse the menu without feeling rushed, exploring various offers and discounts available. Customers can also customise their orders, adding any special requests, and review their choices before submitting them straight to the kitchen. Once they’ve finished eating, they can also pay for their bill via multiple payment methods and without any delays, allowing them to get on with their day.
Since customers are no longer dependent on a server, they can enjoy their dining experience at their own pace. They can immediately place their orders as soon as they’re ready, reducing wait times and preventing delays that often occur when they’re trying to get someone’s attention. This streamlined process is particularly beneficial for quick-service restaurants with a high turnover of tables, making the entire experience more enjoyable.
When customers have the option to place their orders themselves, there’s less room for error. Traditional methods, where front-of-house staff write down orders and input them at service kiosks, are often prone to mistakes. From misheard requests to forgotten items, customers can be left dissatisfied and send orders back to the kitchen.
With QR code ordering, customers will directly input their choices into the ordering system. They can double-check the details before proceeding, which reduces the chance of errors. Not to mention, online orders are sent straight to the kitchen display system, reducing the likelihood of miscommunication between teams. This higher level of accuracy, combined with the faster service, will result in a better customer experience and fewer complaints.
In addition to benefiting customers, QR code orders can be incredibly useful for restaurants and will help improve operational efficiency. By reducing the need for employees to take orders manually, they will have more time to focus on other tasks, like serving drinks and meals, and maintaining a clean and welcoming environment.
Self-ordering will also speed up the overall dining process, helping with table turnover and increasing revenue. Since customers can order and pay without waiting for a server, you can seat more guests during busy periods and make the most of seasonal or promotional menus. This low-contact, streamlined process allows for a much more efficient workflow, so you can serve more customers in less time without impacting the guest experience.
When integrated with a restaurant POS system and kitchen management system, QR code ordering becomes even more effective. Together, these modern systems will enable accurate inventory control and immediate ordering processing. You can provide an uninterrupted service and even update menus in real time if required.
A modern POS system for restaurants also allows you to collect valuable data from QR code orders. From customer preferences and most popular menu items to overall sales trends, you can gain useful insights with advanced reporting capabilities. The data collected can then be used to improve everything from inventory management to staff scheduling, or even make adjustments to menus to meet customer demand more effectively.
As customers’ wants, needs and expectations continue to evolve, QR code ordering is proving to be a lasting trend in the hospitality industry. It perfectly meets the growing demand for fast, efficient and contactless dining experiences, putting the customer in full control. With the benefits for both guests and restaurant staff, it’s no surprise that so many businesses are offering self-ordering solutions to customers.
As QR codes become more of a common sight in restaurants, self-ordering will likely be the standard expectation. Guests enjoy the speed and convenience that comes with ordering and paying directly from their smartphones, and many don’t miss the interaction with servers. For restaurant owners, investing in a QR code ordering system that integrates with a restaurant POS system is a smart move that both improves customer satisfaction and optimises operations, supporting long-term success.
It’s fair to say that QR code ordering is reshaping the way restaurants operate and interact with guests. If you’re looking to incorporate QR code ordering into your operations, NFS Hospitality can provide you with a comprehensive system that is trusted by many leading brands in the hospitality industry. Get in touch with our team today to learn more about how QR code ordering can benefit your business.
