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Customer Lifetime Value

Home Customer Lifetime Value

The Benefits Of Knowing A Customer’s Lifetime Value.

Learn how Customer Lifetime Value (CLV), a powerful metric used by major brands like Disney and Amazon, is now available to nearly any restaurateur.

They rely on calculating CLV to make informed decisions about customer acquisition and retention, as well as measure the results of each loyalty program.

Download this brief to understand how our Data Insights Team uses loyalty data to calculate this metric and how it offers a way to understand customers as individuals and at-scale.

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