Investing in a new EPOS software solution is a significant undertaking both in terms of time and money. It is easy to make mistakes when choosing a restaurant EPOS software.
When considering the implementation of a restaurant EPOS software system to streamline your restaurant’s operations, selecting the right one is obviously crucial. The POS system you opt for will serve as the engine of your operation ensuring efficiency and streamlining operations.
Given its significance, it’s imperative to avoid errors during the purchase process, as a poor choice could result in being saddled with an ineffective system that offers no benefit and will leave you out of pocket. Below are the five most common mistakes made by purchasers of POS systems.
1. Buying the cheapest EPOS
The saying is “buy cheap, buy twice”. You certainly don’t want to be buying a restaurant EPOS twice – it needs to be a carefully thought-out and balanced decision. Unlike the worst restaurant pos systems, a great EPOS for restaurant will generate a return on investment from day one.
You may find a cheap restaurant EPOS system that does the basics, but you need to carefully weigh up whether it will give you the functionality you need – not just today but in the future.
Also, look into the hidden costs – the basic EPOS for restaurant software may be “cheap’ but if you need to pay extra to unlock features then it is a false economy and it can quickly start to add up and even surpass the more expensive solution.
With a fully-fledged EPOS software for restaurant, you will get more than just order processing and you will get additional features such as stock control, multi-site reporting, guest management and handheld ordering.
2. Choosing the wrong supplier
A trustworthy supplier ensures a dependable EPOS system for restaurant. Therefore, investigate potential EPOS system for restaurant suppliers before deciding.
Key questions to pose to your prospective EPOS supplier might encompass:
What is the duration of the company’s operation in the industry?
What is the scale of the company? How many staff members are dedicated to support the EPOS systems for restaurants?
What does the after-care service consist of? Is it phone based? Is there an actual human you can speak to?
What can they provide in terms of client references? Are they successful businesses and can you speak to them for an unbiased view?
Do they offer any value addition? Can they offer unbiased consultancy, and do they offer the full solution such as hardware and integrated software?
What do their support contracts cover? Are there any hidden charges?
Do they offer any training sessions or guidance materials for the product?
3. Overlooking future needs
An EPOS system becomes a repository for a vast array of your business information, making it crucial to choose a solution that won’t require replacement in just a few short years.
Therefore, it’s advisable to seek a solution that not only resolves your current challenges but also aligns with your future needs. Begin with a forward-looking strategy, outlining your objectives for the next five years (or more!), prioritizing your requirements, and ensuring that your plan is in harmony with your financial resources.
A cloud-based solution offers scalability as and when you need it – simply increase user licenses as your business grows and you open more sites. With a monthly licensing model, you can keep track of your investment while also ensuring that your software is fully up to date with all the latest features. New functionality is updated automatically – you never get left behind. With minimal implementation required and working on iPad/Android tablets the initial investment of time and money is very affordable.
4. Expecting a one-size-fits-all system
Every sector comes with its distinct demands, and each enterprise has its specific needs as well.
Discovering an EPOS that fulfills all your criteria right off the bat can be challenging. Therefore, aiming for a system that meets roughly 95% of your needs, with the option for customisation to cover the remaining aspects, is a practical approach.
Look for a solution which integrates online ordering, mobile payment apps, kitchen automation and loyalty programmes to manage all the key aspects of your operation.
5. Insufficient Training and Support
You may be tempted to cut costs on training and support. Resist this temptation at all costs.
It is a vital investment in your business to ensure that your staff get the most and best training they can. Learning from product experts means they will get exposure to the best practices that will ensure you get the best from your investment and will increase your staff’s efficiency in using the system.
Great after-care is vitally important. Look for a solution that covers all your opening shifts – having to pay per call outside covered hours can prove much more costly than investing in an annual support contract!
What NFS Technology offers
As a leading supplier NFS Technology offers:
Award-winning training and support – available 24/7, 365 days a year. Your support calls will be answered by a real human – not a chat bot. With their extensive IT expertise and hospitality experience you can rely on them to answer any questions promptly and knowledgeably.
Our helpdesk team is comprised of industry experts. Our training plans are designed so that you and your teams get the maximum return on your investment.
You will also be assigned a dedicated account manager to support you and guide you post-installation. We are supplier agnostic so we will only give advice and recommend solutions that align with your long-term business goals.
A long-term partnership – we have been supplying solutions for nearly thirty years and we work with many leading bar and restaurant operators from award-winning independents to large international chains. Our client references speak for themselves.
Check out this success story to discover how our solution is driving growth at the leading bar operator BrewDog.
Best of breed solutions – we provide best of breed solutions managing all aspects of our clients’ operation encompassing order processing, kitchen automation, enterprise management reporting, guest management, handheld ordering, stock control and labour management. And much more!
For group operators we offer enterprise solutions custom built to enable them to manage their whole estate from one powerful dashboard enabling them to make impactful decisions even on the fly.
Integration with leading partner solutions – we work with a carefully selected partner network. One size does not fit all so integration is a great way of delivering the solution that will truly meet your needs.
NFS solutions are designed to integrate seamlessly with loyalty programmes, kitchen display systems, mobile ordering apps, digital signage and online ordering to digitally transform your operation and provide an ecosystem that is future proof.
Conclusion
Choosing the right solution for your restaurant needs to be a considered choice – one that cannot be made on cost alone.
As we have shown, there are several factors to consider – from scalability to support to integration capabilities. You need to evaluate whether your supplier is going to be a long-term partner who can offer the best solutions that will help your business grow – today and into the future.
Contact us today to see how we can digitally transform your business.
Customer satisfaction has always reigned supreme in the hospitality business – probably more than in any other consumer-facing industry.
So restaurants constantly seek innovative ways to keep their clientele happy and engaged. These days, technology plays a huge role in achieving this.
Among the tools available, Customer Engagement Platforms (CEPs) and Customer Relationship Management (CRM) systems stand out as powerful instruments for nurturing customer relationships and driving business growth.
So what’s the difference between the two – and which one is for you?
Understanding the distinctions between these differing client engagement software platforms can help you make informed decisions about which solution best suits your needs.
So, let’s dig into the comparison between Customer Engagement Platforms and Customer Relationship Management systems – and explore how each customer engagement tool can elevate your business.
Customer Engagement Platform (CEP)
Comprehensive insight: CEPs offer a comprehensive view of your customer interactions across various touchpoints, including social media, email, website visits and more. This fully rounded perspective gives you a deep understanding of your customers’ behaviour patterns and preferences in depth.
Customised engagement: Through advanced analytics and AI-driven insights, CEPs help you create personalised engagement strategies. With the help of data-driven intelligence, you can tailor your interactions with customers – such are marketing emails and offers – delivering relevant content and offers at the right time and through the preferred channels.
Omnichannel ability: One feature of these customer engagement tools is their ability to integrate seamlessly with multiple communication channels. Whether it’s email, messaging, live chat, or social media, these customer engagement platforms put you right in touch with your customers across diverse platforms, making sure your messaging is consistent and cohesive.
Making predictions: CEPs use predictive analytics to forecast customer behaviours and identify the potential opportunities and risks for your business. By analysing historical data and trends with these customer engagement platforms, you can anticipate your customers’ needs and proactively address issues.
Automated workflows: CEPs streamline your business processes by using workflow automation, eliminating the need for manual tasks while improving the efficiency of your operations. By automating routine processes such as nurturing leads, follow-ups and customer support ticketing, your business can make the most of its resources and focus on the activities that add value.
Customer Relationship Management (CRM)
A centralised database of customers: A CRM is a customer interaction platform that centralises your customer information – everything from contact details to purchase history and communication preferences. By consolidating data from various sources in a single place, CRM systems provide a unified view of customer interactions, so your different departments can collaborate and co-ordinate their efforts.
Sales pipeline management: By tracking leads, opportunities, and deals throughout the sales cycle., your CRM provides a real-time view real-time of sales performance and forecasting.
Enhancing customer service: The CRM streamlines support processes and supports resolutions. By tracking customer inquiries, complaints and feedback, they ensure you can deal with issues promptly, enhancing customer satisfaction and encouraging loyalty.
Managing marketing: With a CRM, you can create targeted marketing campaigns by segmenting customers based on their demographics, behaviour and preferences. Then you can use automation tools to create personalised campaigns that resonate with specific audience segments.
Integration ability: CRMs integrate seamlessly with other business applications, such as marketing automation platforms, ERP systems and epos platforms. This means your company has consistent data., even across a broad group.
Every business is different, but this is exceptionally so when it comes to hospitality, and there are 5 things you should consider when making your decision about your customer experience management platform:
Your business goals: Is your main focus customer engagement and loyalty, or are you more interested in firming up sales processes and driving revenue growth?
Customer insight: How deep do you need to go when capturing and understanding customer insights? Do you need advanced analytics capabilities to draw actionable insights from customer data, or is a centralized database for managing customer interactions enough?
Scalability and flexibility: How scalable and flexible is the platform you are looking at? Will it grow to fit in with your future plans, and is it flexible enough to integrate with other systems you need?
Your users: Who’s going to be using the system in your restaurant, and how user-friendly is it? Will deployment and training be easy?
ROI: Assess the cost carefully and determine what level of return on investment you expect to achieve – don’t forget to factor in implementation costs, maintenance and potential revenue gains or cost savings.
The expert touch
There’s no doubt that both Customer Engagement Platforms and Customer Relationship Management systems are huge assets to any hospitality business, fostering insightful relationships with customers and enabling your business to provide the kind of exceptional customer experience you need to succeed.
Both are an essential part of the digital toolkit now available to restaurateurs to sharpen up their business. They integrate in particular with epos systems that enable operational efficiencies such as tableside ordering and payment, speeding up service, and also online reservations and ordering.
The modern-day diner is highly demanding, and competition remains intense. Providing diners with the convenience, choice and seamless service they now require is essential if your business is to stand out from the rest and foster the loyalty that brings repeat business.
Ultimately, though, the key to success lies in selecting the right solution that best aligns with your business needs and empowers you to cultivate lasting relationships with your customers.
Expert help is, of course, on hand from companies such as NFS Restaurant Technology, and you should seek those who offer a consultative approach that understands your business and guides you through the maze of good decision making.
Platforms that provide you with deep customer insight are an invaluable part of this. By understanding the unique strengths and capabilities of CRMs and CEMs, and aligning them with your business objectives, they will help you elevate your hospitality business and deliver exceptional customer experiences.
In today’s fast-paced world, customers prioritise convenience, speed, and personalised experiences, driving the escalating demand for online food ordering, delivery, and takeout. While off-premise dining boasts advantages like increased revenue, an expanded customer base, and higher check sizes, some restaurant owners remain hesitant due to concerns about losing valuable in-person customer interactions. To address these apprehensions and empower restaurateurs to elevate their online ordering experiences, here are four insightful tips for staying connected with customers in the digital realm.
Tailor Your Platform Listing and Online Menu
Consider your restaurant’s page on third-party platforms as a virtual storefront—a canvas that needs to captivate potential customers. Infuse it with the essence of your brand’s voice and personality. Craft a compelling introduction that narrates the story of your restaurant, its culinary offerings, and your vision. The menu, the heartbeat of the experience, should showcase delivery-friendly, high-quality, and customisable dishes.
Engage potential customers through visually appealing content, such as high-definition images of your culinary creations. Complement this with imaginative dish names and clever descriptions that evoke curiosity. For instance, would you prefer ordering a “Large Cheese Plate” or a “Sweet Dreams are Made of Cheese Plate?” Descriptions offer a unique opportunity to let your brand personality shine in the digital space.
Harness the Power of Social Media
Social media stands as a potent tool for fostering customer interaction. Establish a connection with your followers through contests, giveaways, and user-generated content. Organise engaging photo contests, encourage customers to share their culinary experiences, and create custom hashtags exclusive to your restaurant. Use the platform to share behind-the-scenes stories, communicate hygiene measures, and introduce the faces behind your brand.
Invest time in nurturing your social media accounts to establish a genuine connection with customers. The organic growth of these accounts over time can serve as a cost-effective means to disseminate messages to your loyal customer base.
Infuse a Personal Touch in Each Order
Once an order embarks on its delivery journey, it’s essential to maintain a connection with the customer. Employ a point-of-sale (POS) system integrated with your online ordering solution to ensure precision and completeness. Timeliness and order accuracy resonate deeply with customers, making it imperative to get these aspects right.
Elevate customer interaction by personalising food orders. Consider including handwritten thank-you notes, short messages, or branded freebies like stickers or utensils. Thoughtfully branded packaging contributes to a unique ‘unboxing’ experience, potentially prompting customers to share their delight on social media.
Consider offering a ‘build your own’ meal option to provide customers with an ultra-personalized dining experience. This showcases an understanding of personal preferences without burdening your kitchen staff.
Actively Seek and Welcome Feedback
While reaching customers who utilise third-party services can be challenging, actively seek feedback through alternative channels. Utilise polls, surveys, and social media platforms to encourage customers to share their thoughts. Include a feedback card in delivery and take-out bags, complete with a custom QR code for seamless online submissions. Consider incentivizing feedback with discounts or coupons.
Monitor and respond to reviews on delivery platforms, transparently communicating actions taken based on feedback. For those with their own delivery service or online ordering app, leverage customer relationship management (CRM) data to send personalised offers, discounts, and feedback forms.
In conclusion, fostering customer interaction in the online realm may pose challenges, but it’s far from impossible. By tailoring your platform, leveraging social media, infusing a personal touch into each order, and actively seeking feedback, you can bridge the gap and forge meaningful connections with customers. Embrace these strategies not only to streamline operations but also to cultivate growth and customer loyalty in the competitive landscape of online food ordering.
