Is there a hidden formula for sustained growth in hospitality? Successful leaders know it – and our big-brand NFS Hospitality clients have been letting us into their secrets. We work hand in hand with industry leaders including Dishoom, Marugame Udon, and Cosmo Restaurants, all forging forward in today’s tough climate.
In this guide, we explore exactly what makes these operators so successful – and show how the right technology toolkit can put your business on the same path to growth.
Dishoom’s dramatic success: Authenticity at scale
Dishoom is a striking example of sustained success in the UK dining scene. Since launching its first Irani-style café in 2010, the brand has expanded to 12 restaurants and four Permit Room bars across the UK.
Their recipe for success is a blend of: Compelling storytelling: A brand narrative that resonates deeply with diners The Queue Culture effect: Building anticipation by making queues part of the unique experience Strategic site selection: Expanding carefully into prime, well-chosen locations.
Dishoom always keeps focus on its core strengths, resisting the pull of delivery-only models or franchising to maintain a self-sustaining growth strategy. Now, with backing from LVMH-backed investment firm L Catterton, Dishoom is preparing for international expansion into New York City in 2026.
Powered by technology from NFS
Dishoom is a striking example of sustained success in the UK dining scene. Since launching its first Irani-style café in 2010, the brand has expanded to 12 restaurants and four Permit Room bars across the UK.
As a long-time NFS client, Dishoom’s operations are supported by a comprehensive technology stack centred on the robust and innovative Aloha EPOS system. This provides: Integrated payments and QR code solutions Tools for loyalty and reputation management Actionable operational insights that improve efficiency and guest experience.
Integrated payments and QR code solutions
Tools for loyalty and reputation management
Actionable operational insights that improve efficiency and guest experience.
Recently, Dishoom implemented a new reputation management solution through NFS to amplify its online presence. The results are clear: their Covent Garden branch alone has more than 27,000 Google Reviews, and the new app can generate up to five times as many reviews for the brand – Read Case Study
Another giant in the industry is Marugame Udon, an NFS client whose Digitally-driven strategy has fuelled massive growth across the UK and Europe.
In addition to a best-of-breed restaurant EPOS solution, NFS provides the brand’s loyalty system, which unifies all customer information into an enormously valuable single platform.
Every touchpoint, from tills and wi-fi to email marketing, is connected, giving Marugame Udon a 360-degree view of its guests. This ‘single point of truth’ wipes out the need to enter data into multiple systems – great for operational efficiency and consistency.
This investment in technology has been crucial to the company’s expansion strategy. Marugame Udon UK recently entered a major master franchise agreement with Karali Group, a move designed to accelerate its growth across the UK and Ireland.
This marks a significant transition from a corporate-owned model to a fully franchised approach, underpinned by a scalable technology foundation – Read Case Study
Cosmo Restaurants: Engineered for robust and rapid growth
With an estate of Large buffet restaurants offering multi-national cuisine. Cosmo is engineered for speed and scale. It has ambitious expansion plans – in addition to 21 Cosmo sites, it’s rapidly rolling out its new Smokin’ Hot Buffet & Grill concept.
With Restaurants boasting robot waiters, technology and innovation is at the core of this brand’s offering.
Fulfilling high demand and a requirement for fast table turns, Cosmo’s EPOS solution – Aloha from NFS – Delivers efficiency while enabling strong management of this evolving estate.
Aloha EPOS provides Cosmo with:
Efficient table-side ordering via Aloha Mobile
Integrated and Seamless payment processing
Real-time multi-site management information
The ability for head office to drill down on data to store level – Every aspect of the business can be managed and improved upon.
This winning combination of Expertise, project management and technology enables Cosmo to turn over tables every 90 minutes, and provides solid foundations for further growth, efficiency and increased revenue.
Your Restaurant Growth Checklist: 6 Key Requirements
A modern EPOS is more than a till – it’s the beating heart of your operation. When choosing your system, demand that it delivers on these 6 key requirements:
Scales easily – as you add can easily add tables, sites, or delivery channels
Captures customer data – to fuel loyalty and personalised marketing
Streamlines operations – to reduce errors and speed up service
Tracks inventory in real time – to cut waste and control costs
Provides clear reporting – for smarter, data-driven decisions
Enhances guest experience – with modern ordering and payment options
Takeaways for ambitious operators
The success of Dishoom, Marugame Udon, and Cosmo Restaurants offers a masterclass in modern restaurant growth. Key lessons include:
Defining your growth strategy – Cautious, self-sustained growth can be just as powerful as a rapid, franchise-led model. The key is choosing the most appropriate path for your brand.
Embracing technology – From QR code ordering to integrated loyalty and reputation management, the best systems drive efficiency and guest satisfaction.
Demanding authenticity – Staying true to your brand’s core ethos while you scale is what ensures lasting success and customer loyalty.
Don’t let anything hold you back in your ambitions for your restaurant. The winning formula combines a Clear vision, a commitment to authenticity, and the right technology toolkit – and as our big-grand clients show so conclusively, getting it right adds up success. Even in the most challenging trading conditions.
Ready to build your success story?
If you’re looking to follow in the footsteps of these leading operators, NFS Hospitality is here to help. Our consultative approach ensures you have the technology and Expertise needed to deliver outstanding service and achieve sustainable growth.
Contact us today to start building your growth story
Restaurant owners are constantly looking for ways to improve customer loyalty. It’s well known that the cost of retaining an existing customer is significantly less than acquiring a new one, and loyal customers can have a huge impact on overall profitability.
For decades, successful loyalty programs have been keeping customers coming back to hospitality businesses. However, many now find themselves asking whether loyalty card programs still deliver results in today’s competitive market.
The simple answer is a resounding yes. Yet, not all programs are created equal and modern diners expect more than just a chance to collect stamps, they want meaningful rewards and tailored experiences that create a genuine sense of belonging. When designed well, loyalty rewards programs for restaurants will not only boost repeat visits but turn first-time guests into regulars, driving business growth.
Why Loyalty Card Programs Still Work for Restaurants
Here are some of reasons why loyalty card programs still work for restaurants:
Driving Repeat Visits and Reliable Revenue
Loyalty card programs help create an ongoing relationship between restaurants and diners. They’re designed to encourage repeat visits and there is a psychological incentive for customers to return, as they know they’re working towards their next reward. As well as providing tangible rewards for patronage, they can also create a sense of belonging and build a connection between a brand and its customers.
Ultimately, members aren’t just returning for rewards, they’re coming back because they feel recognised and valued. When customers feel appreciated, they’re more likely to become regulars and choose your restaurant over competitors. They are also more likely to be ambassadors who recommend your restaurant to others, helping drive new business through word-of-mouth and positive reviews. This translates into more frequent visits, higher average spend, and a more reliable revenue base, even during off-peak periods.
Personalisation and Data-Driven Loyalty
Restaurant loyalty schemes don’t just reward transactions, they provide another way to gather valuable information about your customer base. You can learn more about menu preferences, ordering habits and visit patterns, enabling you to tailor your offerings to what your guests really want. Whether it’s a free drink on birthdays, mid-week special offers or exclusive tasting event invites, you can use the data collected to create more personalised experiences. This approach helps to improve the engagement of your rewards program, encouraging customers to return not only for value but for a bespoke experience that feels special.
Data-driven insights also allow you to measure what’s working and what needs to be improved by tracking repeat order rates, average spend increases, reward redemptions, and more. With this information on hand, you can improve your programs and confidently invest in rewarding the loyal guests who matter most to future growth.
Are Loyalty Card Programs for Restaurants Changing?
Over time, restaurant loyalty schemes have evolved, largely driven by advancements in technology. Traditional punch cards have been replaced by sophisticated mobile apps and online platforms. This evolution has also been impacted by how different generations interact with brands. In 2024, Millennials showed the highest level of brand loyalty and younger consumers put higher value into personalisation in comparison to Baby Boomers.
Restaurant loyalty schemes now go beyond providing discounts to creating experiences, from VIP nights to early access to new menus. By tapping into customer motivations with well-structured rewards programs, restaurants can boost brand loyalty, collect valuable data, and stay at the forefront of a crowded market.
Popular Types of Loyalty Programs
There are lots of different loyalty schemes for restaurants, and there’s a solution available for every type of restaurant, regardless of size or style. However, before choosing a platform, it’s best to decide which type of loyalty program you want to offer. Some of the most popular include:
Points-Based Programs – A tried-and-tested rewards program for restaurants is a points-based model where customers earn points for each pound they spend. These points can then be redeemed for discounts, free food, or special perks, making every meal feel more rewarding and boosting visit frequency.
Tiered Programs – You can give guests the opportunity to unlock better rewards based on their spending or visit frequency. As customers go through different levels, they will receive bigger benefits, improving engagement and encouraging higher spend.
Visit Frequency-Based Programs – Simple but effective, these loyalty schemes reward guests for every visit, regardless of how much they spend. They’re often digital or app-based, offering a free item after a set number of visits. This incentive is ideal for fast-food restaurants and coffee shops, emphasising the value of patronage.
Subscription-Based Programs – These are the latest evolution in loyalty programs. Customers pay a monthly fee for guaranteed benefits, such as priority reservations or member-only discounts. These encourage routine visits and offer predictable income for restaurants, making them popular among younger diners.
Best Practices for an Effective Restaurant Loyalty Scheme
Although times are changing, it’s still possible to create successful loyalty programs for restaurants. When you’re developing a loyalty card scheme, there are a few important points to remember to boost the likelihood of customer engagement:
Keep the rewards simple, visible and achievable
Offer a mix of instant rewards and long-term perks
Use modern technology for convenience and flexibility
Promote the program across all customer touchpoints
Analyse reward data to improve offerings
Introducing a Restaurant Loyalty Card Program
For restaurant owners, loyalty card programs remain a powerful tool. They’re not outdated, but they can be improved by implementing new technology and more enticing rewards. Whether it’s through points collection or subscription perks, loyalty rewards programs for restaurants can drive repeat business and nurture lasting guest relationships. By choosing the right type of restaurant loyalty program, you can turn everyday guests into loyal advocates.
If you’re interested in creating a loyalty scheme or updating your current program, our team at NFS Hospitality can help. We offer a range of software solutions that can help boost retention, and will be happy to discuss the benefits of different options with you in more detail.
Whether you’re a small local cafe or part of a large corporate chain, staff shortages have become a nationwide problem affecting the entire hospitality industry. Maintaining exceptional service quality and a strong customer experience without the right team in place is a huge challenge, especially in an environment where you need all hands on deck.
At NFS Hospitality, we’ve been providing innovative restaurant technology solutions to some of the world’s leading hospitality operators for more than 25 years. Our platforms are designed to increase revenue, streamline operations, and improve the experience of every customer who walks through your doors. We understand the complex challenges hospitality businesses face today, including staff shortages. Thankfully, our unique hospitality EPOS systems are both practical and powerful solutions.
Read on to discover how our restaurant EPOS software solutions can help you manage operations and support your team, all without compromising on standards.
The Current Staffing Crisis in Hospitality
According to UKHospitality, there are approximately 132,000 vacancies in the hospitality and leisure sector, 48% above pre-pandemic levels. This eye-opening statistic is just one of many that highlight a sector still scrambling to fill critical roles, particularly in front-of-house and kitchen positions.
The impact is felt across the board. Many restaurants and cafes are being forced to deliver inconsistent service, endure longer wait times, or even reduce their opening hours. And all this is happening in an era where customer experience and online feedback are more influential than ever. Falling short on service isn’t an option.
Fortunately, technology can now work with us rather than against us. And that’s where hospitality EPOS becomes a real game-changer.
How Hospitality EPOS Systems Can Help
Hospitality EPOS systems of today, such as those at NFS Hospitality, are far more advanced than simple payment processors. They serve as the digital backbone of a restaurant, connecting and centralising activity across all teams. With one powerful platform, staff can manage everything from inventory to order taking, staff scheduling and real-time reporting.
These systems integrate with tools for stock control, staff rotas, online ordering, customer loyalty programmes and detailed analytics. This connectivity eliminates the need for multiple disconnected systems, reduces manual effort and helps keep everyone on the same page.
If you’re one of the many businesses in hospitality struggling with staffing, the benefits of hospitality EPOS are significant. By simply automating routine tasks and providing instant visibility across all operations, your teams can do more with less, supporting better service, faster decision-making and a smoother overall experience.
Automating Everyday Tasks to Save Time
Hospitality EPOS systems take the pressure off your team by automating daily tasks, helping to improve accuracy and speed. These include:
Automatic order routing sends orders directly to the kitchen. This reduces the risk of manual errors and speeds up service
Live stock level tracking monitors inventory in real time and generates reorder prompts to prevent shortages
Integrated table management and reservation systems help organise seating and improve service flow
Compatibility with mobile and tablet devices enables floor staff to take and send orders instantly, even when staff numbers are tight.
Improving Team Productivity and Communication
With staffing challenges at an all-time high in the hospitality industry, it’s more important than ever to support your team and keep operations running smoothly. This is where clear communication becomes invaluable.
Fortunately, hospitality EPOS systems help prevent mistakes by seamlessly connecting front and back of house, ensuring order updates and changes are instantly shared. Additionally, staff scheduling tools empower managers to plan rotas based on demand trends drawn from their data. Altogether, this reduces stress for both management and staff, improves coordination between teams, and minimises operational bottlenecks.
Faster Training and Onboarding with User-Friendly Interfaces
High staff turnover means fast onboarding is essential. Thankfully, NFS’s hospitality EPOS system is designed with this in mind. Its intuitive and simple interface helps new staff gain confidence quickly, reducing the time management needs to spend on hands-on supervision.
Maintaining Service Standards With Less Staff
In hospitality, delivering a consistent brand experience with every customer interaction is crucial, especially when staffing is limited. At NFS Hospitality, our EPOS solutions have been built to support this by streamlining operations and easing pressure on your team. Depending on your service model, digital ordering options such as kiosks, mobile apps, or at-table ordering allow guests to order independently, increasing speed and efficiency.
Paired with quicker turnaround times and fully integrated service tools, hospitality EPOS systems help maintain high standards, strong customer satisfaction, and repeat business, even with smaller teams.
Why You Should Partner With NFS Hospitality
At NFS Hospitality, we are dedicated to empowering your business in the fast-paced hospitality industry. Our EPOS systems are designed for today’s challenges and tomorrow’s demands, offering scalable solutions for restaurants, hotels, and multi-site operations. With over 25 years of experience, we provide intuitive platforms that streamline operations, reduce waste, and enhance staff efficiency, allowing your team to focus on delivering exceptional guest experiences. Our UK-based support and integrated technologies ensure you have the tools to grow confidently and stay ahead.
Choosing NFS Hospitality means partnering with a team committed to your success, offering reliable, innovative, and expert solutions. Discover how our technology can support your success by visiting our page on restaurant epos systems.
In today’s fast-paced world, customers prioritise convenience, speed, and personalised experiences, driving the escalating demand for online food ordering, delivery, and takeout. While off-premise dining boasts advantages like increased revenue, an expanded customer base, and higher check sizes, some restaurant owners remain hesitant due to concerns about losing valuable in-person customer interactions. To address these apprehensions and empower restaurateurs to elevate their online ordering experiences, here are four insightful tips for staying connected with customers in the digital realm.
Tailor Your Platform Listing and Online Menu
Consider your restaurant’s page on third-party platforms as a virtual storefront—a canvas that needs to captivate potential customers. Infuse it with the essence of your brand’s voice and personality. Craft a compelling introduction that narrates the story of your restaurant, its culinary offerings, and your vision. The menu, the heartbeat of the experience, should showcase delivery-friendly, high-quality, and customisable dishes.
Engage potential customers through visually appealing content, such as high-definition images of your culinary creations. Complement this with imaginative dish names and clever descriptions that evoke curiosity. For instance, would you prefer ordering a “Large Cheese Plate” or a “Sweet Dreams are Made of Cheese Plate?” Descriptions offer a unique opportunity to let your brand personality shine in the digital space.
Harness the Power of Social Media
Social media stands as a potent tool for fostering customer interaction. Establish a connection with your followers through contests, giveaways, and user-generated content. Organise engaging photo contests, encourage customers to share their culinary experiences, and create custom hashtags exclusive to your restaurant. Use the platform to share behind-the-scenes stories, communicate hygiene measures, and introduce the faces behind your brand.
Invest time in nurturing your social media accounts to establish a genuine connection with customers. The organic growth of these accounts over time can serve as a cost-effective means to disseminate messages to your loyal customer base.
Infuse a Personal Touch in Each Order
Once an order embarks on its delivery journey, it’s essential to maintain a connection with the customer. Employ a point-of-sale (POS) system integrated with your online ordering solution to ensure precision and completeness. Timeliness and order accuracy resonate deeply with customers, making it imperative to get these aspects right.
Elevate customer interaction by personalising food orders. Consider including handwritten thank-you notes, short messages, or branded freebies like stickers or utensils. Thoughtfully branded packaging contributes to a unique ‘unboxing’ experience, potentially prompting customers to share their delight on social media.
Consider offering a ‘build your own’ meal option to provide customers with an ultra-personalized dining experience. This showcases an understanding of personal preferences without burdening your kitchen staff.
Actively Seek and Welcome Feedback
While reaching customers who utilise third-party services can be challenging, actively seek feedback through alternative channels. Utilise polls, surveys, and social media platforms to encourage customers to share their thoughts. Include a feedback card in delivery and take-out bags, complete with a custom QR code for seamless online submissions. Consider incentivizing feedback with discounts or coupons.
Monitor and respond to reviews on delivery platforms, transparently communicating actions taken based on feedback. For those with their own delivery service or online ordering app, leverage customer relationship management (CRM) data to send personalised offers, discounts, and feedback forms.
In conclusion, fostering customer interaction in the online realm may pose challenges, but it’s far from impossible. By tailoring your platform, leveraging social media, infusing a personal touch into each order, and actively seeking feedback, you can bridge the gap and forge meaningful connections with customers. Embrace these strategies not only to streamline operations but also to cultivate growth and customer loyalty in the competitive landscape of online food ordering.
Watch this video to discover how you can improve the guest experience, drive costs down, reduce waste, increase revenues, gain better business insights and streamline operations
