Loyalty
Lightspeed gives hospitality venues several ways to turn first-time guests into regulars. Loyalty can be built into the hospitality EPoS itself, so points, rewards and customer data sit alongside every sale, with no separate system to manage and no extra hardware. Venues that want a different approach can connect a specialist loyalty partner, from digital stamp cards to branded mobile apps with online ordering. Either way, guests earn and redeem rewards at the till, and the underlying data shows you who your regulars are, how often they visit, and what they order.
For your guests
Loyalty only works if guests actually use it. These features make earning and spending rewards quick and familiar, whether guests are at the table, at the bar or ordering from their phone, so every visit feels like it counts towards the next one.
Key points:
- Points-based rewards: set up your own branded, points-based programme, and let guests earn at the till and spend points on their next visit. Staff can add or remove points and credit from a central manager.
- Digital stamp cards: “Buy X, get one free” style rewards tied to specific products or categories, with no paper cards to lose.
- Tiers and VIP groups: segment guests into tiers or VIP groups with exclusive offers and member-only discounts applied automatically at the till
- Pay with points: guests can redeem accrued points as payment, either in venue or from their phone
- Apps and online ordering: branded mobile apps and web ordering, with loyalty rewards available at checkout.
For your business
Behind every reward is data your team can act on. These tools put guest information in front of staff at the till, keep regulars coming back with timely, targeted offers, and turn visit history into clearer decisions on menus, promotions and pricing.
Key points:
- Guest profiles at the till: staff can see a member’s name, birthday, tier, points, and preferences; some partners also show dietary notes and favourite dishes
- Automated marketing: targeted offers by SMS and push notifications, based on guest habits and customer groups
- Gift cards and feedback: some partners also handle gift cards and guest feedback within the same loyalty platform
- Customer insights: Visit frequency, spend and favourite items help you shape menus, promotions and pricing.
For your guests
Loyalty only works if guests actually use it. These features make earning and spending rewards quick and familiar, whether guests are at the table, at the bar or ordering from their phone, so every visit feels like it counts towards the next one.
Key points:
- Points-based rewards: set up your own branded, points-based programme, and let guests earn at the till and spend points on their next visit. Staff can add or remove points and credit from a central manager.
- Digital stamp cards: “Buy X, get one free” style rewards tied to specific products or categories, with no paper cards to lose.
- Tiers and VIP groups: segment guests into tiers or VIP groups with exclusive offers and member-only discounts applied automatically at the till
- Pay with points: guests can redeem accrued points as payment, either in venue or from their phone
- Apps and online ordering: branded mobile apps and web ordering, with loyalty rewards available at checkout.
For your business
Behind every reward is data your team can act on. These tools put guest information in front of staff at the till, keep regulars coming back with timely, targeted offers, and turn visit history into clearer decisions on menus, promotions and pricing.
Key points:
- Guest profiles at the till: staff can see a member’s name, birthday, tier, points, and preferences; some partners also show dietary notes and favourite dishes
- Automated marketing: targeted offers by SMS and push notifications, based on guest habits and customer groups
- Gift cards and feedback: some partners also handle gift cards and guest feedback within the same loyalty platform
- Customer insights: Visit frequency, spend and favourite items help you shape menus, promotions and pricing.
