The Centurion Club has now been open for over a month and is receiving nothing but spectacular reviews. The course itself is challenging but fair, for all standards of golfers. The club’s 7,084-yard par-72 course was jointly designed by Scott Evans and Simon Gidman, a past president of the European Institute of Golf Course Architects, and they have succeeded in crafting a modern masterpiece which is destined for a place near the top of the GB & I course ratings.Scott EvansThere are a number of things which standout at The Centurion Club and the first is the majestic piece of land the course is built on. It is both picturesque and undulating and the mounds that separate many of the holes will make marvellous vantage points if ever the owners decide to host a top Tour event. The A1 creeping bent grass greens are already in immaculate condition and are sufficiently contoured to make pitching and putting challenging without becoming a chore. It is a course which provides options for the thinking man’s golfer and also enables a player to use every club in the bag.
When it comes to membership, the model at Centurion is designed to be flexible for all member types. Whether you’re a Senate (share membership), Centurion (family type membership) or Corporate (midweek only with limited rounds membership), the club needed a management and membership solution that could cope with the complexities these member-ship categories offer.
After conducting the required due diligence on the leading club management systems on the market today, Scott Evans, managing director, decided to implement the system provided by NFS Technology Group. The software, called IBS, is the same system adopted by similar leading clubs like St Andrews Links Trust and Ballybunion in Ireland.
One of the key “must haves” in Evans decision making process was the ability to maximise revenue from membership and club sales, whilst providing the members with a great club experience, whether at the club or on the go.
With these requirements in mind, Evans chose an array of modules available in the IBS software that include membership, tee time management, pro shop and F&B POS as well as online modules like tee times and member accounts and statements.
The IBS software is itself a flexible solution, allowing clubs to pick and choose modules that are relevant to their club and create a bespoke integrated package at an affordable price.
The IBS system drives sales for the club through CRM, marketing and profiling members to maximise revenue, but also controls the variances and rules for each membership category the club
It does this through simple tools in the software that allow the club to automate a number of those tedious management jobs. The software tracks round limits, manages tee sheet rules, subscription collecting and tracks member purchases automatically, allowing the staff at the club to provide un-rivalled customer service.
Scott Evans said: “The IBS solution really does allow the Centurion team to provide great customer service to its members. The automation the solution offers means the team can spend extra
time with each member, giving them the personal attention they deserve and delivering them with a great member club feeling.”
“Not only are we providing our members with a fantastic product out on the golf course but when they get back to the clubhouse, those sentiments are echoed with fantastic customer service
and member experiences.”
NFS Technology Group are fast becoming the leading providers of club management systems in the UK, working with the premier venues like The Centurion Club and St Andrews as well as more traditional clubs like Tyrrells Wood and Branston Golf and Country Club.
The system offered by NFS is a fully integrated state of the art club management solution designed to help clubs increase revenue and reduce costs whilst delivering superb customer and member service and experiences.
With a number of modules designed for each facet of your businesses, IBS is the system clubs are choosing who want to offer flexibility to their membership without sacrificing traditional member-ship models.
The ability to choose modules and build your own integrated system means clubs aren’t paying for modules and functionality they don’t need, which gives them great value for money and a tailored system for their club.
Steve Salter, PGA member and head of golf and leisure for NFS (pictured above right) said: “We are delighted and privileged to be working with The Centurion Club to provide them with their club technology.
“They really are setting new standards for private member golf clubs in the UK and NFS Technology Group are proud to be at the forefront of these new standards.”
“Offering clubs a bespoke integrated package like we have done at Centurion, gives them the tools to drive their businesses forward. We give clubs more controls and information than ever before, allowing them to make key business decisions for the club based on consolidated business intelligence information in real time.”