6 important areas to power up with technology:
- Engaging with your customer online
- Close the loop between sales and marketing
- Streamline online booking
- Create a satisfying customer experience
- Frictionless contracts and billing
- Capture invaluable data
The new breed of CRM also uses marketing automation to massive effect. For instance, it automatically sends out email campaigns when triggers are activated, such as a repeat visit to your site.
You never miss the opportunity to engage with a motivated prospect. Ever. And the CRM alerts your sales team so that they can call the prospects in the knowledge that there is an existing level of interest.
With social media, the CRM can schedule months’ worth of posts and tweets . It also captures data on who is engaging with the content – ideal for refining personalised communications.
Technology plays a big part when customers attend the event. Integration between the venue booking system and visitor management software ensures your staff can give delegates a warm greeting and they are reassured of their safety. The software also produces professional passes.
Once past reception, wayfinding solutions and digital room signage driven by data feeds from the venue booking system make sure delegates find their way to the event on time with the minimum of stress.
A venue booking system is far more than a tool for the day-to-day running of your venue. With a wealth of data at your disposal, your venue can drive a culture of continuous improvement.
Using intuitive graphical dashboards, the venue management team can get a high-level view of sales performance, stuck opportunities, who their top clients are and which marketing channels are generating the most revenue.
When fast decision-making is a competitive advantage, it’s a compelling proposition to be able to forecast cashflow accurately, generate tactical sales strategies, create target lists for customer retention and rationalise marketing spend from a report.
The venue industry is in a state of rapid change, thanks to innovations such as hybrid events, and the pace is accelerating. What worked 10 years ago will no longer take your business forward.
To grab today’s digitally savvy clientele, your venue needs more than a simple venue booking system – a fully-fledged venue management software suite integrated with your other technology boosts efficiency, drives up revenue and keeps customers coming back for more.
The going has been tough for venues – and now it’s time for the tough to get going. And with the right technology as your partner, that journey just became a whole lot easier.
Our clients such as the Union Club are realising digital transformation in weeks. Watch our video to see how.