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The 11 messages you should use to get the best customer engagement – and how to do it

Home Our Blog Hospitality The 11 messages you should use to get the best customer engagement – and how to do it
Customer Engagement, The 11 messages you should use to get the best customer engagement – and how to do it, NFS Technology

Executive Summary

3 things to keep in mind when messaging
What kind of messages promote loyalty best?
11 best messages for successful engagement
Download the free guide

Creating a good marketing strategy is essential for making your restaurant stand out from the rest – and when you send your guests the right message at the right time, it genuinely resonates.

When seeking to influence your loyalty programme members to visit your restaurant and spend more, you need to keep three things in mind when preparing your messaging:

  1. Format
  2. Relevance
  3. Timeliness.

Format

By using the correct approach to convey your information, you’ll maximise the impact of your message. These can include email, SMS and push messaging, and geofencing.

Relevance

You need to be sure your messaging is appropriate to your customer. For instance, vegans won’t want your latest steak deal and might even be offended to receive the offer.

This is where your knowledge of your customers, gained through your integrated customer engagement and restaurant management systems, can be of invaluable help.

Timeliness

Who wants a birthday offer when it’s not their birthday? Again, the data you capture and analyse with your systems makes sure you get it right and maximise uptake of your offer.

So what kind of messages should you be sending out – and which formats are best for which of them?

With our customer experience and engagement partners Paytronix, we’ve compiled a guide to the 11 best messages for successful engagement.

The welcome message

A great chance to give your guests info about the benefits of joining your great customer loyalty programme.

Registration reward reminder

How to get the timing right so you get the maximum uptake.

Bounce back

Guests get really loyal at around their 4th visit, so you need to keep new members on track.

Notification of expiring registration reward

how to make sure they don’t miss out, and build continuing engagement.

Post visit thank-you

Really builds the relationship after you visit, and you can add a survey to gather feedback.

Reward notification

Your members love to see their visits have earned them a reward.

Retargeted reward notification

Reminds guests about an available award when they are near a suitable location.

Almost there

Motivate guests to increase visits and earn that reward.

Reward expiration reminder

A well-timed reminder can prompt a visit to one of your locations.

We miss you

This can bring lapsed customers back, if you it in the right way at the right time.

Happy birthday

Not all birthday offers are the same; they should be flexible, and offer the best rewards to the most loyal customers.

Discover more – download our easy-to-use free guide and find out the best way to use each of these key messages to reach your customers.

Further resources: 4 signs that show it’s time to revamp your restaurant loyalty programme

Claudio Colarossi
Claudio Colarossi Vice President of Growth Posted on: March 3, 2023

Executive Summary

3 things to keep in mind when messaging
What kind of messages promote loyalty best?
11 best messages for successful engagement
Download the free guide
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