Creating a good marketing strategy is essential for making your restaurant stand out from the rest – and when you send your guests the right message at the right time, it genuinely resonates.
When seeking to influence your loyalty programme members to visit your restaurant and spend more, you need to keep three things in mind when preparing your messaging:
- Format
- Relevance
- Timeliness.
Format
By using the correct approach to convey your information, you’ll maximise the impact of your message. These can include email, SMS and push messaging, and geofencing.
Relevance
You need to be sure your messaging is appropriate to your customer. For instance, vegans won’t want your latest steak deal and might even be offended to receive the offer.
This is where your knowledge of your customers, gained through your integrated customer engagement and restaurant management systems, can be of invaluable help.
Timeliness
Who wants a birthday offer when it’s not their birthday? Again, the data you capture and analyse with your systems makes sure you get it right and maximise uptake of your offer.
So what kind of messages should you be sending out – and which formats are best for which of them?
With our customer experience and engagement partners Paytronix, we’ve compiled a guide to the 11 best messages for successful engagement.
Discover more – download our easy-to-use free guide and find out the best way to use each of these key messages to reach your customers.
Further resources: 4 signs that show it’s time to revamp your restaurant loyalty programme
