The Challenge

When a historic hotel renowned for its individuality found its reservations process was costing valuable time and money, it turned to roomMaster from NFS for a solution.

The Clew Bay Hotel on the west coast of Ireland has been providing a superb guest experience for more than 60 years. It offers rooms that are individually decorated with great attention to detail, and provides every comfort and convenience for their guests.

For Clew Bay sales and marketing manager Shona O’Malley, roomMaster’s integration with SiteMinder’s Channel Manager provided the perfect cloud-based solution.

“We needed to reduce costs in our reservations department,” she said.

“Up until using SiteMinder’s Channel Manager, we inputted all rates and availability manually into all the third party sites on a weekly basis – sometimes three times a week during peak season.”

“That was time-consuming – and we felt it could cause unwelcomed problems for a hotel with a prestigious reputation to maintain.”

“We often had overbookings and incorrect rates online. It took a huge amount of time from everyone.”


The roomMaster Solution

roomMaster hotel management software from NFS takes care of everything from front desk reservations to real-time internet bookings and point of sale for restaurants and bars.

During the search for a technology provider that would be able to help cut costs, and reduce manual repetitive work, which took a lot of staff time every day, introduced Shona and her team to SiteMinder’s simple-to-use technology.

“I learned about The Channel Manager by SiteMinder and did some research on technology providers,” she said.

“I trusted roomMaster’s recommendation and got in touch with SiteMinder to find out more.”

SiteMinder took Shona through a product demonstration, and shortly after they agreed to take the next step and start a free trial.

The team at the Clew Bay Hotel was looking for a platform that could do more with less – specifically, more productivity and less manual work.

The two-way connection between The Channel Manager and the roomMaster Property Management System delivered a seamless integration and real-time online distribution – a dream come true for Shona and her team.

“From the moment the integration was in place, we were able to free up our reception staff to do other important things,” she said.

Luis De Souza, CEO of NFS Technology, said: “Clew Bay Hotel guests enjoy a tailored experience, and roomMaster Hotel Management Software helps hotels to provide it.

The software – backed up by a 24/7 Technical Helpdesk – also helps hoteliers encourage loyalty and boost occupancy by capturing customer data securely, so they can give each guest the personal greeting and service they expect.”


How the Clew Bay Hotel Benefits from roomMaster

For the Clew Bay Hotel, deploying state-of-the-art hotel management software means piles of paperwork are a thing of the past – and the team is happier with improved yield and room rate management.

The process from starting a free trial through to onboarding and training completely met Shona’s expectations.

“We are very happy with SiteMinder’s Channel Manager and everything now works more efficiently for us,” she said.

“With the integration between The Channel Manager and hotel property management system, we can easily manage our rates in roomMaster, which are then sent to SiteMinder’s Channel Manager and pushed out to all our channels.”

Looking Forward

Shona is so happy with the end-to-end service that she’s recommended roomMaster with SiteMinder’s Channel Manager to two other properties.
Luis De Souza said: “NFS was delighted to help Clew Bay Hotel. Like 6,000 other hotels around the world, they have discovered the power of good hotel management software in reducing costs and driving up revenue while providing that all-important great experience for guests.”

* Learn more about roomMaster hotel management software and SiteMinder at

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