The fast casual dining experience is one of the fastest growing sectors in the UK market and it’s easy to see why; the food is good, cost effective and the experience is designed around the customer. And this is especially true with the increasing adoption of mobile technology.
Mobile wallets and payment systems are a growing part of the restaurant landscape. With 44 percent of millennials in a recent study turning to mobile payments, early adopters of mobile payments, include NFS clients Bubba Gump, Dishoom and Cabana.
Mobile payments maybe rapidly becoming a big part of the overall dining experience, but so too are mobile order-ahead options. Not only can an order be paid for from a mobile device, it can also be ordered in advance.
While fast-casual dining is often a last-minute decision, mobile ordering helps speed up the process, and improve the customer experience. Customers happy with that experience are not only likely to come back, but are also likely to tell friends via word of mouth, or more likely on their social media channels as they check in to their chosen dining location.
Latest restaurant management technology can also help casual dining operators to keep check on such social media activity to ensure they can feedback on position (and negative) comments to retain a positive outlook to new and existing customers.
Mobile Queue Avoidance
This actually connects with another new advance in mobile; avoiding the queuing scenario. With the order both potentially made and paid for in advance, why keep the customer waiting in line to receive the order? Special lines can be put in place for said customers, allowing customers to bypass the queue.
This can even be applied in restaurants themselves, as employees with mobile point of sale (mPoS) terminals can go into the line directly and take orders and payment before even reaching the counter.
Add in restaurant-branded engagement systems, and out-of-store payment mechanisms, and there’s a great potential to capture an engaged, happy customer that’s likely to come back. Fast casual dining suffers no shortage of options, and that can quickly translate to staying ahead of the competition.
Says Luis de Souza, CEO of NFS Technology Group: “The deployment of mobile technology has many advantages for the restaurant market as a whole, in which casual dining operators are leading the way. Not only can it streamline operations, but also can create a great guest experience that is likely to be shared on social media to spread the word.
“Customers can enjoy their food at their own pace, and not have to wait upon staff to order, or even pay their bills. And knowing this is likely to encourage return visits, especially if operators link mobile payment options to voucher schemes, which are always well received. It all works to provide an impressive competitive advantage, and one that keeps customers happy and coming back for more.”
To support the casual dining market with their desire for growth and innovative technology, Aloha EPOS from NFS provides a range of real-time hosting solutions around mobile payment, fraud detection, loyalty, gift card and real-time management of operations across all aspects of their restaurant kitchen, both above store and front of house services, directly from mobile devices.
For more information, please visit https://www.nfs-hospitality.com/restaurant_pos_software.html or come see NFS on stand U223 at the Casual Dining Show, taking place 24 – 25th February at The Building Design Centre, London.