PRESTIGIOUS-HENLEY-CLUB

Phyllis Court Club is located on the banks of the River Thames in the beautiful Oxfordshire town of Henley-on-Thames. The elegant Georgian mansion is set in 18 acres of manicured gardens and its sweeping lawn leads down to the Grandstand Pavilion which overlooks the finish line of the world-famous Henley Royal Regatta.

In December 2008, Gary Panter, IT and Accounts Manager at the Club, took the decision to move to a best-of-breed and integrated Club Membership, Hotel and Events Management solution, provided by NFS Hospitality. “Our old system was really not serving our members well, with poor integration between food and beverage and membership,” he says. “We were also not able to provide a number of important services to our members, for example, internet access for members to their accounts and Club events.

NFS commenced with the installation of the hotel module in January 2008, followed by the implementation of the IBS Club Membership solution to manage all aspects of membership and member accounting.

The integration with the IBS bar and restaurant solution means that members can use a single card for all aspects of their activity at the Club, from access to the purchase of food and drinks, all charging being routed to a single member account. With the benefit of this integration, Phyllis Court also plans to introduce a member loyalty programme. This will be beneficial to members in terms of rewards for expenditure and the Club will benefit by having better information on member spending patterns as well as having an easy way of implementing promotions and incentives to increase revenue in a very cost-effective manner.

Gary concludes, “Our old system served us well for many years, but it was time to move to a modern technology platform. The integration between membership and food and beverage, as well as the new functionality like web-based access for our members, will be key to being able to improve member services and generate better quality revenue streams based on having the right information to make important decisions.

Phyllis Court is one of many Member Clubs looking to hospitality specialist NFS for solutions to cover membership, food and beverage and event management with two key drivers in mind: better member services and the ability to generate more revenue from the facility, based on having the management tools to work with.

NFS solutions are used by Private Member Clubs like the City of London Club, Naval Club and Royal Overseas League as well as Golf Clubs like Branston Golf and Country Club.

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