The Cadbury Cocoa House opens in Bluewater – the first of many retro-style cafés to come
The world-famous chocolatier, Cadbury, has launched a new brand; the first of which opened at the start of October, in the Bluewater Shopping Centre in Kent. The new venture – a high street café with a difference – is called The Cadbury Cocoa House, and Cadbury plans to open 50 cafés of this type by 2015. Several openings are planned for London in 2011.
Cocoa House offers the passion and quality of Cadbury, a brand that was created in 1824 by John Cadbury, who first prepared drinking chocolate in his grocer’s shop with a pestle and mortar. The retro café is styled as an old-fashioned ice-cream parlour, selling ice cream and cakes as well as Cadbury branded confectionery and classic breakfasts and lunches, and aims to bring a touch of affordable luxury and British nostalgia to the industry.
The Bluewater restaurant selected the Aloha EPOS suite, by NFS Hospitality, According to Nick Skudder, Aloha Sales Manager at NFS, “Cocoa House Chief Executive, David Morris, chose the Aloha EPOS product after extensive due diligence on the many solutions available in the marketplace today. The confidence in choosing Aloha stemmed from its global installed base, a superb multi-site Enterprise web connectivity and the very best in 24/7 service.”
Cadbury Cocoa House have the backing of Cadbury’s parent Company, industry giant Kraft Foods, with an exclusive licence to operate the brand on a global basis. International interest in the quirky British Brand is driving expansion plans abroad, and as a global brand, Aloha EPOS is uniquely situated to service these needs.
The Cadbury Cocoa House installation includes a comprehensive point-of-sale solution as well as a loyalty, marketing and CRM package – using Aloha E-Card. Aloha E-frequency and Guest Manager – that is fully integrated to Aloha EPOS. “This integration will help to generate interest in the new concept, as the business will be able to create brand loyalty with customisable and targeted promotional plans, helping stimulate additional revenue stream opportunities,” comments Nick.
Aloha Guest Manager has been deployed to maximise the restaurant’s revenue opportunities and simplify table reservations. Nick notes that as Cadbury Cocoa House is a high-end café, seen more as a dining experience, customers queue to get in and so well managed table turns are critical. “Reservations are taken and tables are allocated for walk-ins through Aloha Guest Manager,” says Nick. “The software’s seating plan helps in capacity handling at the entrance, as staff can see a graphical overview of current availability throughout the restaurant.”
“The team at NFS have delivered all aspects of the EPOS installation on schedule and have exceeded our expectations. They have been very supportive and flexible,” says David Morris, Chief Executive of the new company.